(See bottom of page for comments)

Keep Your Website Fresh

One of the biggest problems with most small business websites is that they were launched, and then seemingly abandoned. They have a lovely design, snappy content, and haven’t been touched since 1999. Yikes!

Think about this for a moment – have you ever been investigating a company you might want to do business with… Visited their website… and then wondered if they were actually still in business?

You need to “freshen” the content on your website on a regular basis. How you freshen is up to you:

  • Having an Articles section which you regularly add to
  • Archiving your e-zines for browsing
  • Keeping an updated “Resources” section
  • Having a “Latest News” area
  • Publishing a Blog
  • Having a Multimedia archive
  • Pulling in Twitter posts or social networking updates
  • Keeping an updated “Event Calendar” if you participate in events or speaking engagements
  • Offering other information of interest to your target customers: “tips”, recipes, book reviews, etc.

What you choose to do will have to do with how much content you want to produce, on what sort of schedule, and of what length and type. You can have as many of these different types of frequently updated content as you like.

The key is commitment. Don’t set up a blog if you hate to write and plan to never do it. Don’t add a multimedia section if you only have one video to post.

Do repurpose content you have already created. If you have articles you have published in a trade journal, add them to your site as well. If you video-taped a talk you gave, add that to your site.

You don’t need to post new content every day, but you should be putting something new up at least once a month (preferably every week or more) to show some life on your site.

In addition to showing life on your site, more content allows you to build the know-like-trust factor with your audience, and the search engines visit frequently updated sites more often than ones that aren’t updated. (Google likes live sites too!)

Web Action Steps

  • Take a look at your current website. If you have a section for regular content updates (such as News or a Blog), commit to posting something to it at least once a month, if not once a week.
  • Think about what types of regular content you could add to your site and contact your web developer about adding that.
  • If you don’t have someone to help you add a section to your site, consider setting up a blog on Wordpress or Blogger. Ideally, your blog is hosted on your domain name (www.YourBlogSite.com rather than YourSite.blogspot.com) - Which will guarantee that your domain gets the search engine love a blog brings.
  • Remember to update your external sites as well – Facebook, LinkedIn, Twitter, etc.

If you don’t have a web developer, or need a website and/or blog that will allow you to update your own content more easily, take a look at the packages I offer – http://www.WholeWebImpact.com/services.aspx, which might be just what you need to breathe new life into your web presence.